Everyone must have one thing... one specific thing. The dark side of influencer culture.
There is a lot of humans and when everyone must have the same thing, the nature might simply not have enough of it. When it comes to incense, when literature that sells the most advices one thing, a lot of people will do it. Too many people doing and demanding one thing, not realizing that it might not be the right thing for them.
Everywhere you go out, you can see some plants, so everywhere you go, there are magic plants that can be burned for smoke. White sage in America also grows on many gardens here in Europe, including two bushes on my garden. Grow your own resources or learn about local resources. I also have Mugwort growing around I can use for tea, freshly collected or dried during winter when it doesn't grow.
I love incense, especially dragon's blood, but let us be honest, we don't have to have the best stuff of the world.